Get Your Money’s Worth with Gucci Sneakers AR Try-on
The COVID-19 lockdown has exacerbated the shift to e-commerce in marketing models, forcing brands to become more creative and rely more on digital marketing strategies to reach more potential consumers. With total spending on augmented reality set to grow 54% to $72 billion by 2024, immersive commerce focused on AR is one of the best ways to transform online shopping and become a key breakthrough for businesses. Therefore, from AR sneaker try-on, to AR eyewear try-on, to virtual makeup try-on, to AR furniture arrangement, etc., brands should make preparations for the future of AR.
With AR, Gucci provides consumers with a new way to virtually try on products in a real environment before buying. Gucci virtual try-on has been a very successful attempt to improve purchase confidence, user engagement, and sales conversion. Here’s a look at the AR try-on experience and its advantages. The final part of the article will also introduce how to implement AR into your business.
Part 1. Try on Shoes Virtually at Gucci Boutique: Immersive Experience
What a hassle it is to try on countless pairs of shoes in outlets and department stores. Gucci has launched a new technology that allows customers to experience AR shoe try-on for various styles.
When you see a nice pair of shoes, you can go straight to the product details page, where you can first view the 3D display for more details. Its 3D show brings users a richer experience than traditional 2D browsing, without worrying about deviations between items and promotional images. Then, click on the “AR Try-on” button and point the phone’s camera at your feet to track them in real-time. Even if you try to walk, the tracking is also stable and accurate.
In the try-on interface, you can switch to try on different shoes, which is a very convenient experience for you. Taking try-on photos and sharing them with friends is also a great function. If you find a pair of shoes that fit you perfectly, just add them to the cart and complete the purchase with one click.
Part 2. Will Gucci Sneakers AR Try-on Change the Way Users Shop?
With more users looking to buy products online, enhancing the purchasing experience with digital marketing hacks is an innovative and smart way to go. Gucci sneakers AR virtual try-on is a compelling example of how AR technology helps shoppers make more informed buying decisions for shoes. Integrating AR into the marketing strategies can attract large numbers of potential customers, increase user loyalty, and then drives sales conversion. Here’s a look at the specific advantages of the Gucci try-on, and you can see why it will change the way users buy.
Stable Foot Tracking
Its foot tracking technology is powerful enough to synchronously follow the feet as they move and rotate, allowing consumers to view the virtual shoes in real-time from any angle.
Dynamic 3D Display
Traditional pictures typically don’t allow consumers to see the details, while the 3D display enables them to drag or zoom in and out of the shoes for a 360-degree view, which helps brands get closer and create an emotional connection with consumers.
High-performance 3D Rendering
The 3D rendering engine can track the position of the shoes in space while recognizing the color and texture, realistically restoring a variety of uppers, such as leather, canvas, PVC, and other materials. This online experience is like trying on shoes in a physical store, helping you find the perfect pair with minimal effort.
Virtual Shoes Try-on Reduces Returns
The 3D display has deepened consumers’ good impression on the products and promoted them to experience virtual shoes. With the “See Now, Buy Now” model, consumers can quickly add shoes to the cart with satisfaction, helping brands increase sales conversion rate and reduce the hassle of returns.
Share Try-on Photos to Get Fashion Tips
Many consumers are heavy users of social media platforms. When they see their try-on photo is very beautiful, or they are confused about which pair of shoes to buy, they can immediately share the picture with their friends to get the best fashion tips, which boosts the product promotion and increases consumer loyalty.
Part 3. Implement AR Try-on to Reshape Digital Marketing
Through 3D and AR, Gucci shoes virtual try-on makes the products more visual, shortens the sales cycle, and improves ROI. There is a high probability that augmented reality will become an important part of gen Z and millennials’ futures, as it satisfies young people’s curiosity about new experiences and encourages them to build emotional connections with brands.
According to a survey from Vertebrae, 4 out of 10 consumers want to access AR directly on the Web. Kivisense, an all-in-one WebAR solution provider focused on AI deep learning, is worthy of recommendation. It mainly provides two types of services, one is the online Kivicube WebAR Authoring Platform, the other is the WebAR try-on. F8 Refresh 2021 announced that Kivisense was one of only five companies in the world to win the Best Startup Award. Let’s see why it made the top five.
AI Deep Learning
Artificial intelligence and machine learning technologies are at the heart of AR platforms. The self-developed AI engine integrates local deep neural networks to implement the latest machine vision, accurately executing algorithms and training models.
Lightweight AR Algorithms
Algorithms often play an important role in the structure of artificial intelligence, and the Kivisense AI engine has built accurate recognition and tracking algorithms. Furthermore, it supports lightweight WebAR algorithm plug-in integration, allowing more developers to create more lightweight AR scenarios.
Real-time Tracking
The Kivisense team has implemented some breakthrough AR algorithms that guarantee real-time and stable face tracking, image tracking, foot tracking, iris tracking, plane tracking, world tracking (SLAM), etc., providing a more reliable AR solution for brands.
3D Modeling and Rendering
The professional 3D modeling team perfectly creates geometric representations of objects, and then its 3D rendering engine can highly simulate and restore a variety of materials, such as diamonds, metals, shoe vamp materials, etc., giving users a more immersive AR experience.
Conclusion
Even before COVID-19, 46% of retailers planned to launch AR programs, reported by Deloitte. The planned investment increased 150% by June 2020, according to eMarketer. Given that AR shoes try-on, AR eyewear try-on, AR jewelry try-on, etc., will across in retail categories and consumers’ online lives, it is suggested that DTC brands embrace AR as the most important growth way for digital marketing. Thanks to advances in mobile technology, consumers can interact with AR directly through a Web browser, without having to download an app. Kivisense is a highly recommended service in 2021. Why not try it now? If you have other ideas, don’t hesitate to share them in the comments.
