Kivisense AR Object Tracking: Stable, Real-time, Light-resistance
The Web-based AR object recognition and tracking developed by Kivisense has been officially launched in 2021! Just like image tracking recognizes pictures, object tracking works with 3D structures and physical objects, which is a new mark-based AR experience being used in many industries. The following will focus on introducing its advantages and top 5 application scenarios. Can your business take advantage of this innovative technology to increase user engagement? Read on to find your ideal answer.
Highlights of Kivisense WebAR Object Recognition and Tracking
Through AI deep learning, Kivisense’s new functionality quickly captures the feature points on the surface of the real-world objects, builds object recognition models, and realizes stable object recognition and tracking in real-time. Simultaneously, some rich materials and interactions are superimposed to achieve a close combination of the real and virtual world, creating a more immersive experience for users. See its highlights below:
● Support multiple platform integration, such as Web, App, etc.
● Detect and track physical objects in a variety of colors and textures
● Stably recognize and track objects with large reflective areas on their surfaces
● Excellent light resistance without being affected by the external environment
Detailed Comparison Table of 4 AR Object Tracking SDKs
In order to specifically compare various AR object tracking SDKs on the market, our team chose a physical object with a single texture and heavy reflection — Red Horse Figurine. Check out the video below:
As you can see from the above video, when collecting point data with Apple ARKit Scanner, the program kept saying “Unable to detect the object” during the verification phase. When using the Vuforia App Scanner, a depth mask shader should have been generated in the center of the red horse was actually flying around, indicating that the acquisition process had failed. A pose needs to be generated for a successful scan while using PTC Vuforia Model Targets. Overall, the most stable object tracking occurred in the Kivisense test, which confirmed that it is ideal for reflective objects as mentioned above. The following chart also summarizes and compares the test results in detail.
Top 5 Application Scenarios of AR Object Recognition and Tracking
Object recognition and tracking for augmented reality has been widely used in various industries, which provides quite intuitive and efficient solutions for remote guidance, maintenance, and training. Can this advanced technology also be applied to the field of consumer goods, toys, travel, and even games? The answer is definitely yes. Kivisense WebAR object recognition has had very successful experience in these fields, realizing a more realistic and immersive AR for customers. Here are the top 5 application scenarios:
1. Interactive AR in Sales and Marketing
Interactive marketing is a kind of marketing activity centered on customer behaviors and preferences, which includes responding to customer actions and striving to meet their expectations and demands. With AR object recognition, users can scan physical goods to start an immersive AR experience, helping brands build emotional relationships with consumers and increase sales growth.
Using AR recognition for Puma new sneakers can unlock various AR filters that can set your shoes on virtual fire, allowing you to see your new origins in a dazzling visual blaze. The cool experience can also be shared directly via social media.
2. Interactive AR Games
With Kivisense object tracking, all games will take you on a unique journey filled with fun and excitement. Various kinds of gameplay can be created in the real world by identifying and tracking physical objects or buildings. Unlike previous AR game experiences based on gyroscopes, geolocation, or SLAM, this new technology can even directly relate the game world to a specific landmark in the real world, providing high-quality visual experiences for gamers.
Snapchat Local Lens takes a gameplay similar to Nintendo Splatoon and puts it into the real world, where users can doodle freely and take photos with their work.
3. Augmented Reality Instruction Manual
Product manuals for household appliances are usually informative, which means that it takes lots of time to extract the required information from a large number of words. Sounds laborious and boring, right? They may not even have been used in your home for years. What could be easier and faster than pointing a smartphone camera at a product and instantly getting information about what it’s made of and how it works? Thanks to Web-based object recognition technology, it provides an intuitive visual experience for users and greatly improves efficiency.
Through AR, users can identify the coffee machine with their mobile phones so that they can see the production process of coffee, as well as the disassembly and cleaning process of products in the real environment.
4. Stunning AR Art Exhibition
The whole world can become your creative space with AR recognition for the real objects. Augmented reality creates an experience in a physical space that brings a painting or sculpture to life, allowing viewers to understand and interact with the story behind it in an immersive way. Through the combination of image tracking and object tracking solutions, it can quickly make the wall painting alive.
5. Augmented Reality in Education
Using augmented reality can turn an ordinary class into an engaging and compelling experience for students. AR real object recognition will realize the transformation of mathematics, physics, and chemistry knowledge from abstract to concrete, provide virtual examples, and add gaming elements to support the teaching materials. As a result, AR makes education more interactive and helps students better understand the knowledge.
Based on AR object tracking, students can see the representation of chemical elements, their names, and their atomic weights. They can even put them together to see if the elements react, and observe the chemical reactions.
Conclusion
From the above application scenarios, it can be found that AR object recognition and tracking technology provides intuitive solutions for many fields. If you want to improve your sales conversion rate in 2021, consider using it to increase user engagement. Kivisense, the world’s leading AR solution provider, has released this innovative functionality that realizes real-time object tracking and even stable tracking for reflective objects. It continuously focuses on the research of AR technology, and has developed various services, including AR shoes try-on, AR eyewear try-on, AR high jewelry try-on, AR watches try-on, Kivicube WebAR Authoring Platform, etc.
