Thrive in DTC with Digital Marketing: AR Drives Higher Sales
E-commerce has been the winner in the COVID-19 pandemic, with a surge in cross-border purchases. According to data from Global-e, cross-border e-commerce (CBEC) sales grew 21% in 2020, while 55% of users made online cross-border purchases, ranging from luxury goods to daily necessities. Based on multiple projections, CBEC will dominate the near future. Many e-commerce companies have adopted the direct-to-consumer (DTC) model to establish good relationships with customers and improve stronger brand loyalty. However, how to quickly gain customers from numerous competitors and achieve sales has become a common concern of business.
If you happen to be one of them, don’t worry too much. The following takes TTDEYE, the largest e-commerce platform for cosmetic contact lenses (CCL) in North America, as an example to deeply analyze how digital marketing drives higher sales. See how AR CCL try-on is revolutionizing CBEC.
Innovative AR Try-on Ads Get More Users Engaged
In recent years, digital marketing has gradually replaced traditional advertising, among which social media marketing, with a huge user base and built-in data analytic tools, has become the main channel for businesses to establish emotional connections with consumers. When it comes to social media marketing, Facebook dominates. Read on the 3 main reasons below:
Achieve Precise Marketing with Huge User Base
According to the latest data from Statista, Facebook has about 2.85 billion monthly active users as of the first quarter of 2021, making it the world’s largest social network. Therefore, it has become an indispensable way to promote and market products for CBEC. Through Facebook, marketers can not only reach their target audience, but also interact with customers and enhance relationships. Additionally, business can have a very clear understanding of the Facebook users’ distribution, such as region, age, gender, etc., to master the preferences of consumers and achieve precise marketing.
Provide Revolutionary AR Ads and Immersive Experience
Facebook ads help marketers use the information they have to improve their strategies and target their users in a more cost-effective and efficient way. Its SparkAR ads enable brands to create more immersive AR ads that establish emotional connections with users and gradually occupy their minds. Furthermore, Facebook also provides try-on service that allows consumers to experience products directly and conveniently, which increases the probability of purchasing.
Spread Faster & Share More Widely
Facebook users can share posts with friends, tag someone and create links to their profile, join common-interest groups, etc. According to Statista report, Facebook ranked the highest (57%) in the use of sharing content with everyone. At the Facebook Community Summit in 2020, Facebook revealed that a sunning 1.8 billion people use Groups on a monthly basis. In such a large number of sharing and group interactions, some highly disseminated information is easy to generate explosive spread in a short time.
Therefore, TTDEYE also chose Facebook as its primary advertising channel. With interactive SparkAR ads developed by technology vendor Kivisense, consumers can experience immersive AR CCL try-ons on Facebook and Instagram, then quickly find the right items and add them to cart. Consumers can also be directed to the TTDEYE’s official website with Facebook AR ads so that they can learn more details about the product and virtually try them on the website.
Facebook ads have also built up a huge following for TTDEYE’s social media account, laying the foundation for widespread social sharing in the near future. There is no doubt that these AR-based Facebook ads have led to a much higher conversion rate for brands.
AR Try-on Guarantees Higher Sales Conversion & Customer Satisfaction
In addition to improving your sales, effectively increasing customer satisfaction and reducing returns are also important indicators to enhance the business performance of CBEC. When consumers from multiple advertising channels come to your platform, how do you convert that traffic into higher sales conversion rate?
According to a report by Boston Consulting Group (BCG), it is estimated that more than 1.2 million Americans use AR. With Generation Z, who are more receptive to new technology, becoming the mainstream of society, the use of AR technology will become the best way to create an innovative experience.
TTDEYE has cooperated with Kivisense, an excellent AR try-on solution provider, to create a virtual CCL try-on experience on its official website, allowing consumers to know the material, water content, and other parameters through the product details page, directly try them on, add them to cart, and complete the satisfactory purchasing. The TTDEYE AR CCL try-on experience delivered more user engagement and higher sales conversion within a week after the release.
The virtual try-on can be described as a see-now-buy-now experience, which can significantly decrease the differentiation between the promotional images and user experience, reduce returns rate, improve customer satisfaction, and ultimately increase overall sales.
Kivisense, the world’s leading AR solution provider and the official vendor certified by Facebook, not only provides AR try-on for Facebook ads, but also supports more creative and interactive AR ads, such as AR high jewelry try-on, AR sneaker try-on, AR eyewear try-on, AR watch try-on, etc.
Build Private Traffic with AR Try-on Technology and Shopify Service
In addition to focusing on sales channels, CBEC companies also pay great attention to the stability of logistics, customs clearance, warehousing and other issues. In fact, the operation of CBEC has been relatively mature. Business can not only directly sell goods by means of logistics and other supporting services provided by Amazon, AliExpress and other platforms, but can also build their own websites through EC SaaS like Shopify and direct users to their private traffic pools.
From the successful case of TTDEYE, it uses AR ads provided by social media platforms to attract more target users, integrates Kivisense AR CCL try-on service into the official website, delivers products to consumers with satisfaction, and finally achieves eye-catching sales conversion.
The Kivisense virtual try-on algorithm can be quickly integrated into EC SaaS like Shopify and works perfectly. Up to now, it has established long-term cooperative relationships with various of the most popular luxury brands and the most valuable fashion brands, including Gucci, Dior, Pomellato, TTDEYE, etc. In summer 2021, find your best shoes with an AR sneaker try-on and choose the perfect pair of sunglasses with virtual eyewear try-on. Be fashionable now!
What makes Kivisense’s virtual try-on work quite well? This is attributed to its advanced AR algorithm technology, as well as the AI rendering engine, which can highly simulate the materials of high jewelry, metal, shoes, diamond, etc., and create a more immersive try-on experience for consumers. Want to know more interesting AR cases? Click here to enjoy them.
Conclusion
In general, TTDEYE attracts more potential customers with interactive ads on social media, and then creates an immersive AR CCL try-on experience with advanced Kivisense technology to help consumers quickly make accurate decisions, select the right items to add to cart, and place orders. This approach greatly shortens its sales cycle and improves the ROI. With the perfect service of these platforms, digital marketing is finally formed and plays a key role in innovative marketing.
