Tommy Hilfiger x Kivisense Sweep Top Honors at the 2023 Glossy Fashion Awards

Best Use of Technology and Best E-Commerce Experience

Kivisense, a leading Sino-French MarTech company specializing in WebAR solutions for E-commerce and digital marketing, has been recognized for its outstanding contributions at the prestigious 2023 Glossy Fashion Awards. The company, in partnership with iconic fashion brand #TommyHilfiger, received two accolades, including the esteemed Best E-Commerce Experience award.

The Glossy Fashion Awards celebrate companies and campaigns that have revolutionized the beauty and fashion industries with future-minded strategies, sustainable practices, and groundbreaking partnerships. Kivisense and Tommy Hilfiger’s exceptional achievements were acknowledged at the winners’ announcement.

Tommy Hilfiger was honored with the award for Best E-Commerce Experience for its groundbreaking Tommy Hilfiger Styling LAB AR Clothing during the Chinese New Year. Leveraging innovative virtual try-on technology and collaborating with the beloved character Miffy, Tommy Hilfiger’s interactive campaign through WeChat allowed users to try on clothes and experience playful Miffy interactions in augmented reality. This immersive effort significantly boosted brand awareness and loyalty among Chinese shoppers, particularly among Gen Z, reinforcing Tommy Hilfiger’s image as a fashion-forward, innovative, and creative brand.

Additionally, Kivisense was bestowed the esteemed title of Best Use of Technology, a testament to the company’s commitment to reshaping the fashion ecosystem and providing an immersive and seamless AR try-on experience for global customers. Kivisense’s Founder and CEO, Steven Zhang, expressed his gratitude for the recognition, stating, “I am incredibly humbled that Kivisense was named the winner for Best Use of Technology in Glossy’s highly sought-after Fashion Awards. It is truly an honor.”

Kivisense’s partnership with Tommy Hilfiger and their collective achievements at the 2023 Glossy Fashion Awards underscore their commitment to driving innovation, sustainability, and customer-centric experiences in the fashion and beauty industries.

About Kivisense:

Kivisense, a Sino-French joint venture, is a leading MarTech company that focuses on WebAR solutions in E-commerce and digital marketing. The company’s core technology, based on proprietary AI capabilities, allows for the automatic creation of AR algorithm products through type AIGC technology. Kivisense’s solutions encompass various aspects of new retail, including content, social, e-commerce, and data, providing brand customers with value beyond reality through the fusion of AI and AR capabilities.

Kivisense’s AR try-on products offer full-category product try-on capabilities, fulfilling the urgent needs of consumers’ online shopping and serving as a vital driver for brand GMV growth.

For more information about Kivisense and its revolutionary WebAR solutions, please visit its website.

Contact: sales@kivisense.com